Top 60 Social Media Influencers in 2024: Who’s Leading the Chart

In today’s world, people often discover new products not through TV commercials or newspapers but via the influencers they follow on social media. While scrolling their social media feeds, people stumble upon their favorite influencers showcasing or recommending products and decide to give it a try.

Brands leverage this persuasive behavior of the influencers to reach and engage a new audience with a message that resonates with them.

However, the challenge for brands and marketers lies in identifying the top social media influencers for their influencer marketing campaigns. With the influencer world so vast, stretching from TikTok beauty coaches to Instagram fashion gurus, choosing the right influencer within a niche becomes challenging.

That’s why we’ve done the legwork, combing through countless profiles to bring you a curated list of the top social media influencers.

Curious to know who are the top picks? Let’s get started!

What is a Social Media Influencer?

Before jumping into the list, some of you would actually want to know what a social media influencer means.

Here’s a quicker:

A social media influencer is an expert who has established credibility in a specific industry and has built a large following on social media. By regularly creating insightful and engaging content, creators leverage their influence to promote products, services or causes to their followers.

Influencers can impact purchasing decisions and trends, making them valuable partners for brands seeking to reach a wider audience in a more authentic way and create brand awareness.

Top Social Media Influencers

Some of the top influencers whose sway transcends all social media platforms are:

1. Cristiano Ronaldo

Total Followers: 733 million followers

Instagram: @cristiano

X (Twitter): @Cristiano

Cristiano is a Portuguese footballer who plays for a football club in Saudi Arabia called Al Nassr. Some of his popular endorsement deals include but are not limited to, Armani, Binance, Castrol, Herbalife, Clear, Livescore, Nike, and Tag Heuer. Ronaldo generates an average of  $3.23 million per post and a 1.43% engagement rate.

2. Leo Messi

Total Followers: 500 million followers

Instagram: @leomessi

Messi is an Argentine footballer playing for a US MLS team called Inter Miami. Some of his best collaborations include Adidas, Budweiser, Gatorade, Huawei, Pepsi, Lay’s, and Mastercard. He rakes in an average of $2.6 million per post and has an engagement rate of 0.73%.

3. Selena Gomez

Total Followers: 554 million followers

Instagram: @selenagomez

TikTok: @selenagomez

X (Twitter): @selenagomez

Selena is an American actress, businesswoman, producer, and singer. She earns approximately $2.5 million per sponsored post and has collaborated with prominent brands such as Coca-Cola, Louis Vuitton, Puma, Verizon, Rare Beauty, and Pantene. In addition, her posts have an average engagement rate of 1.19%.

4. Kylie Jenner

Total Followers: 495 million followers

Instagram: @kyliejenner

TikTok: @kyliejenner

X (Twitter): @KylieJenner

Kylie is an American social media influencer and reality TV star who has had lucrative brand collaborations with Adidas, Calvin Klein, Kylie Cosmetics, Puma, and Pepsi. She earns an average of $2.3 million per post and has an engagement rate of 0.38%.

5. Dwayne Johnson

Total Followers: 488 million followers

Instagram: @therock

TikTok: @therock

X (Twitter): @TheRock

Dwayne Johnson, best known by the nickname ‘The Rock’, is an American who became popular as a pro wrestler on WWE before transitioning to acting. He has promoted several brands, including Apple, Ford, Under Armour, and Teremana. The Rock makes an average of $2.3 million per sponsored post and has an engagement rate of 0.10%.

6. Ariana Grande

Total Followers: 425 million followers

Instagram: @arianagrande

TikTok: @arianagrande

Ariana Grande is an American pop singer and actress. She has partnered with high-profile brands such as Apple, Coach, Givenchy, Guess, Lipsy, MAC, Starbucks, Reebok, r.e.m.beauty, and T-Mobile. Ariana’s 0.56% engagement rate earns her approximately $2.2 million per sponsored post.

7. Kim Kardashian

Total Followers: 448 million followers

Instagram: @kimkardashian

TikTok: @kimkardashian

X (Twitter): @KimKardashian

Kim Kardashian is an entrepreneur, model, and reality TV star who has been a brand ambassador for renowned companies such as Balenciaga, Skims, KKW Fragrance, Shoedazzle, and many more. She reportedly earns around $2.1 million per post and has an average engagement rate of 0.28%.

8. Justin Bieber

Total Followers: 431 million followers

Instagram: @justinbieber

TikTok: @justinbieber

X (Twitter): @justinbieber

Justin is a Canadian singer who has been an ambassador for various top brands such as Adidas, Calvin Klein, T-Mobile, and many others. He earns up to $1.7 million per sponsored post and has an engagement rate of around 0.36%.

9. Taylor Swift

Total Followers: 402 million followers

Instagram: @taylorswift

TikTok: @taylorswift

X (Twitter): @taylorswift13

Taylor Swift is a Grammy award-winning American artist with many endorsement deals and partnerships with top brands such as American Express, Apple, AT&T, Capital One, Diet Coke, Elizabeth Arden perfumes, and Walmart. She gets a whopping $1.6 million per sponsored post and has an engagement rate of 2.78%.

10. Katy Perry

Total Followers: 320 million followers

Instagram: @katyperry

TikTok: @katyperry

X (Twitter): @katyperry

Katy Perry is an American singer, songwriter, and TV personality with various brand endorsements from brands such as Adidas, Claire’s, Coty, Covergirl, Dolce&Gabbana Beauty, H&M, Pepsi, and Proactiv. She makes around $1.2 million per post and has an engagement rate of 0.06%.

Top 5 Instagram Beauty Influencers

11. Rihanna

Instagram: @badgalriri

Brand collaborations: Balmain, Chopard, CoverGirl, Dior, Gucci, Louis Vuitton, Manolo Blahnik, Samsung, Stance, and many others.

Engagement rate: 1.2%

Rihanna is a Barbadian singer and businesswoman who has sold over 250 million records worldwide. She has 152 million followers on Instagram. Her influence in the beauty industry is evidently demonstrated by the success of her brand, Fenty Beauty.

12. Katrina Kaif

Instagram: @katrinakaif

Brand collaborations: Berger Paints, Etihad Airways, Lino Perros, Nykaa, Rado, Reebok, and Xiaomi

Engagement rate: 0.22%

Price per sponsored post: Approximately $120,867

Katrina is a British actress popular for her Bollywood movies and the founder of  Kay Beauty. She has received numerous accolades and is among the highest-earning actresses in the Indian movie industry. Her 79 million followers on Instagram also ensure that she gets partnerships with several luxury brands.

13. Huda Kattan

Instagram: @huda

Brand collaborations: Huda Beauty

Engagement rate: 0.07%

Price per sponsored post: $91,300

Huda is an American make-up artist with a little over 4 million followers on Instagram. Her brand, Huda Beauty, has gained global recognition and has more than 54 million followers on the same platform.

14. Mari Maria

Instagram: @marimaria

Brand collaborations: e.l.f. Cosmetics and Skincare, Dyson, La Prairie, Nestle NINHO, OX Cosmetics, and Shopee.

Engagement rate: 0.7%

Price per sponsored post: $65,000

Mari is a Brazilian makeup guru and the founder of Mari Maria Makeup. She has over 21 million followers on Instagram, thus making her a popular beauty social media influencer.

15. Nikkie de Jager

Instagram: @nikkietutorials

Brand collaborations: Juvia’s Place, Maybelline, Moira Cosmetics, and OFRA Cosmetics.

Engagement rate: 1.9%

Price per sponsored post: $50,000

Nikkie is a Dutch makeup artist and brand influencer who first gained popularity in 2015 because of her ‘The Power of Makeup’ video on YouTube. She has since gained over 19 million followers on Instagram and founded Nimya, a brand dealing with cosmetics and skincare.

Top 5 Instagram Fashion Influencers

16. Georgina Rodriguez

Instagram: @georginagio

Brand collaborations: Amara Lenses, Guess, and Laverne Perfumes.

Engagement rate: 4.61%

Price per sponsored post: $1.3 million

Georgina is an Argentine-born Spanish model and social media influencer commanding a formidable 57 million followers on Instagram. Many people know her because of her partner, Cristiano Ronaldo.

17. Chiara Ferragni

Instagram: @chiaraferragni

Brand collaborations: Amazon Fashion, Bvlgari, Dior, Pantene, and Pomellato.

Engagement rate: 2.21%

Price per sponsored post: $95,000

Chiara Ferragni is an Italian fashion designer, blogger, and model with over 29 million followers on Instagram. She launched her personal fashion brand in 2013 called Chi Siamo. She has also collaborated with renowned fashion brands through her blog.

18. Danielle Bernstein

Instagram: @weworewhat

Brand collaborations: Terra Kafe and Patchology.

Engagement rate: 0.23%

Price per sponsored post: $15,000

Danielle is an American fashion designer and founder of the WeWoreWhat brand, which she launched while still in sophomore college. Besides her fashion lines, she has partnered with many brands. She also has over 3 million Instagram followers.

19. Matilda Djerf

Instagram: @matildadjerf

Brand collaborations: Aya Muse, By Far, Dior, Net A Porter, Orseund Iris, Sweed Beauty, and Tower 28 Beauty.

Engagement rate: 3.74%

Price per sponsored post: $8,000

Matilda is a Swedish influencer who became popular in 2015 for posting travel photos on Instagram. She later co-founded Djerf Avenue, a fashion brand, in 2019 and has gained 3 million followers on Instagram.

20. Caroline Daur

Instagram: @carodaur

Brand collaborations: Adidas, Dolce & Gabbana, Fendi, and Valentino.

Engagement rate: 0.3%

Price per sponsored post: $677

Carani Daur is a German fashion influencer who became popular in 2014 through her blog, CaroDaur.com. The blog landed her collaborations with high-profile companies. She has over 4 million followers on Instagram.

Top 5 Instagram Lifestyle Influencers

21. Joanna Gaines

Instagram: @joannagaines

Brand collaborations: Target

Engagement rate: 0.55%

Price per sponsored post: $45,000

Joanna is an American interior designer and TV personality who became popular in 2013 for co-hosting Fixer Upper, a home renovation show. She is the co-founder of Magnolia and has close to 14 million followers on Instagram.

22. Julie Sariñana

Instagram: @sincerelyjules

Brand collaborations: Billabong, Persona Cosmetics, and Scunci.

Engagement rate: 0.03%

Price per sponsored post: $10,000

Julie is a Mexican blogger and social media influencer with almost 8 million followers on Instagram. Her influence has seen her collaborating with some top brands over the years. She is also the founder of the Color Department.

23. Lauren Katherine Conrad

Instagram: @laurenconrad

Brand collaborations: AT&T, Avon, Hasbro, and Planet Oat.

Engagement rate: 1.20%

Price per sponsored post: $4,000

Lauren Conrad is an American fashion designer and TV personality who became prominent in 2004 for her role in the TV series Laguna Beach: The Real Orange County. She has around 6 million followers on Instagram and has collaborated with many brands.

24. Caitlin Covington

Instagram: @cmcoving

Brand collaborations: Aerie, Hello Fresh, Nordstrom, and Walmart.

Engagement rate: 1.05%

Price per sponsored post: $15,000

Caitlin is an American fashion designer and lifestyle blogger who runs the Southern Curls & Pearls blog. She has worked with some big-name brands and has a following of 1.3 million on Instagram.

25. Carlinhos Maia

Instagram: @carlinhos

Brand collaborations: Casa da Barra and Suvaquinho.

Engagement rate: 2.00%

Price per sponsored post: $31,000

Carlinhos Maia is a Brazilian social media influencer whose hilarious content has earned him over 30 million followers on Instagram. He is a businessman and is behind the Carlinhos Maia Moda clothing line.

Top 5 Instagram Travel Influencers

26. The Bucket List Family (Gee Family)

Instagram: @thebucketlistfamily

Brand collaborations: Disney and Lindblad Expeditions.

Engagement rate: 1.35%

Price per sponsored post: $20,000

The Bucket List is an American family of travel journalists and influencers travelling across different countries to explore their hobbies. The family consists of Garrett (dad), Jessica (mum), Dorothy (daughter), Manilla (son), and Calihan (son) and has close to 3 million Instagram followers.

27. Lauren Bullen

Instagram: @gypsea_lust

Brand collaborations: Bali Arts District and NANUKU house.

Engagement rate: 0.65%

Price per sponsored post: $7,500

Lauren is an Australian travel influencer and blogger based in Bali, Indonesia. She became popular through her fashion, lifestyle, and travel content and has gained over 2 million followers. She is also the co-founder of Tone Studio, a photo and video editing app.

28. Murad Osmann

Instagram: @muradosmann

Brand collaborations: Bambu Indah, Binance, Bulgari Hotels & Resorts, and Accor Live Limitless.

Engagement rate: 2.05%

Price per sponsored post: $4,000

Murad is a Russian photographer and travel influencer based in Moscow. He and his wife, Nataly Osmann, went viral in 2012 when Murad posted his ‘Follow Me To’ series on Instagram. He has since gained over 3 million followers and is considered to be one of the top travel influencers.

29. Kiersten Rich

Instagram: @theblondeabroad

Brand collaborations: CURVD Earplugs and Fairmont Banff Springs.

Engagement rate: 2.203%

Price per sponsored post: $865

Kiersten is an American travel blogger and photographer who has gained much popularity through her blog, The Blonde Abroad. She has around 500,000 followers on Instagram whom she shares her travel journeys.

30. Chris Burkard

Instagram: @chrisburkard

Brand collaborations: KOFI gallery, 66 North, Braud & Co, and Hafnartorg.

Engagement rate: 1.15%

Price per sponsored post: $352

Chris is an American photographer and artist who focuses on capturing humanizing moments. He is an accomplished travel influencer with about 4 million followers on Instagram.

Top 5 TikTok Beauty Influencers

31. Addison Rae

TikTok: @addisonre

Brand collaborations: American Eagle, Hollister, ILIA Beauty, L’Oreal, Nerds Candy, and Reebok.

Engagement rate: 5.8B Likes

Addison Rae is an American singer, actress, and dancer who became popular after sharing videos on TikTok. She has since grown her account to 88.6 million followers, contributing to her numerous partnerships with top brands.

32. Dixie D’Amelio

TikTok: @dixiedamelio

Brand collaborations: Burberry, Dunkin Donuts, Morphe, Prada, Puma, and Valentino Beauty.

Engagement rate: 3.3B Likes

Dixie is an American singer and social media influencer popular for her videos on TikTok, where she amassed 56.4 million followers. She is also Charli D’Amelio’s elder sister.

33. James Charles

TikTok: @jamescharles

Brand collaborations: CoverGirl, Morphe, and Painted.co

Engagement rate: 1.2B Likes

James Charles is an American beauty influencer and makeup artist who rose to fame by sharing makeup tutorials on YouTube. He has since become more popular on TikTok, where he has gained 38.5 million followers.

34. Mirta Miler

TikTok: @mimiermakeup

Brand collaborations: Anastasia Beverly Hills, Freck Beauty, L’Oreal, Nivea, Sheglam, and Too Faced Cosmetics.

Engagement rate: 1.1B Likes

Miler is a Croatian beauty content creator with 18.2 million followers. She accidentally went viral in 2019 just by sharing her hobby. She now uses the platform to share makeup tutorials.

35. Danielle Marcan

Danielle Marcan is a Romanian internet personality and beauty influencer with 3.4 million followers on TikTok. Her huge social media following has enabled her to partner with high-profile makeup brands.

TikTok: @daniellemarcan

Brand collaborations: Fenty, KKW Beauty, and Maybelline.

Engagement rate: 179.5M Likes

Top 5 TikTok Fitness Influencers

36. Demi Bagby

TikTok: @demibagby

Brand collaborations: 1st Phorm, Black Rifle, Bodybuilding.com, Gymshark, NutraBolt, Rogue, and Women’s Best.

Engagement rate: 310.8M Likes

Demi Bagby is an American bodybuilder and CrossFit athlete with over 14 million followers on TikTok. Her athletic feats make her a darling to fitness buffs and top brands worldwide.

37. The Fitness Marshall (Caleb Marshall)

TikTok: @thefitnessmarshall

Brand collaborations: ActiveBooty

Engagement rate: 139.8M Likes

Caleb Marshall is an American fitness sensation with 3.4 million followers on TikTok. Marshall is popular for his workout style that incorporates a lot of fun and dancing.

38. Jennifer Selter

TikTok: @jenselter

Brand collaborations: BlendJet, Lululemon, New Balance, and Nike.

Engagement rate: 25.7M Likes

Jen Selter is an American fitness influencer who began this journey in high school while working for a local gym. She has grown into an internet sensation with 2.5 million followers on TikTok.

39. Michelle Lewin

TikTok: @michelle_lewin

Brand collaborations: Déjà vu Hair Studio, Miami Lash, and one0one.

Engagement rate: 1.9M Likes

Michelle Lewin is a Venezuelan fitness model and bodybuilder whose influence has transcended beyond her country’s borders. She inspires millions through her fitness journey, which she shares through her social media profiles. This has seen her gaining over 255.5K followers on TikTok.

40. Emily Skye

TikTok: @emilyskye

Brand collaborations: Goodlife Health Clubs, James Cosmetics, Lucozade Sport FitWater, Reebok, and Women’s Best.

Engagement rate: 1.4M Likes

Emily is an Australian fitness trainer certified by the Australian Institute of Fitness. She has grown her social media to a point where she can comfortably share online fitness programs. Her TikTok account currently stands at 57.7K followers.

Top 5 TikTok Food Influencers

41. Emily Mariko

TikTok: @emilymariko

Brand collaborations: Green Chef and Gimaguas.

Engagement rate: 724.5M Likes

Emily Mariko is an American social media influencer who gained popularity for her cooking TikToks in 2021. Her expertise and enthusiasm when preparing dishes, especially rice and salmon, have earned her 12.7 million followers and numerous collaborations.

42. Hajar Larbah

TikTok: @moribyan

Brand collaborations: Philadelphia Cream Cheese and Sockerbit Candy.

Engagement rate: 110.1M Likes

Hajar Larbah is a renowned American food influencer with 4.9 million followers on TikTok – she shares recipes and tips on this platform. Larnah also has a blog site called Moribyan, which has gained an immense fan following.

43. Nana Joe

TikTok: @nanajoe19

Brand collaborations: Blue Bottle Coffee and Lala Foods.

Engagement rate: 329.5M Likes

Nana Joe is a Mexican TikTok foodie and influencer with 6.9 million followers. She mostly posts videos about packing her daily lunchbox, earning her a loyal fanbase.

44. Ivan McCombs

TikTok: @ramenkingivan

Brand collaborations: Poppi

Engagement rate: 259.2M Likes

Ivan is an American food influencer popular for his ramen recipes. He has gained over 10.5 million followers on TikTok because of his ramen-cooking content.

45. Justin Schuble

TikTok: @justinmschuble

Brand collaborations: Hormel

Engagement rate: 24.4M Likes

Justin is an American internet personality known for his food and lifestyle content. He shares his tutorials with his 1.1 million followers and also has a food blog called DC Food Porn.

Top 5 TikTok Lifestyle Influencers

46. Khaby Lame

TikTok: @khaby.lame

Brand collaborations: Binance, Hugo Boss, Pepsi, Middle East bank QNB, and Samsung.

Engagement rate: 2.4B Likes

Khaby Lame is an Italian lifestyle influencer famous for his videos in which he silently gives ‘life hacks’ to people who complicate simple processes. He is also the most followed TikTok personality, with around 161.5 million followers!

47. Zach King

TikTok: @zachking

Brand collaborations: Amazon, Apple, CAPEX.com, Coca-Cola, Disney, Nike, and Pepsi.

Engagement rate: 1.1B Likes

Zach King is an American content creator who rose to fame because of his ‘magic vines’ videos that are edited to look like he is performing magic. His influence has massively spiralled, with him gaining over 81.1 million followers on TikTok!

48. Bretman Rock

TikTok: @bretmanrock

Brand collaborations: Amazon, Cecred and YSL Beauty.

Engagement rate: 505.2M Likes

Bretman is a Filipino-American social media influencer with 16.2 million TikTok followers. He first went viral on YouTube in 2015 and is known for sharing humorous perspectives on life and makeup tutorials.

49. Kaeli Mae

TikTok: @kaelimaee

Brand collaborations: Nathan James, O-Cedar, Too Faced Cosmetics, and Swiffer.

Engagement rate: 601.7M Likes

Kaeli is an American TikTok influencer who shares beauty, fashion, shopping, and lifestyle content. She quit her job as a barista at Starbucks in 2022 to become a full-time TikToker and has built a fanbase of 14.8 million followers.

50. Nabela Noor

TikTok: @nabela

Brand collaborations: Google Pixel and MAC makeup.

Engagement rate: 410.5M Likes

Nabela Noor is a Bangladeshi-American designer and entrepreneur who owns a series of brands, such as Glamtech. She is popular for sharing videos that show her appreciating life’s little moments and has gained over 7.6 million TikTok followers.

Top 10 Female Social Media Influencers (Instagram and TikTok)

51. Charli D’Amelio

Total Followers: 196.9M

Genre: Beauty and Fashion

Instagram: @charlidamelio

TikTok: @charlidamelio

52. Addison Rae

Total Followers: 124.6M

Genre: Beauty

Instagram: @addisonraee

TikTok: @addisonre

53. Kim Loaiza

Total Followers: 119.5M

Genre: Lifestyle

Instagram: @kimberly.loaiza

TikTok: @kimberly.loaiza

54. Domelipa

Total Followers: 96.3M

Genre: Lifestyle

Instagram: @domelipa

TikTok: @domelipa

55. Loren Gray

Total Followers: 78.1M

Genre: Beauty and Fashion

Instagram: @loren

TikTok: @lorengray

56. Dixie D’Amelio

Total Followers: 77.8M

Genre: Beauty and Fashion

Instagram: @dixiedamelio

TikTok: @dixiedamelio

57. Huda Kattan

Total Followers: 60.7M

Genre: Beauty

Instagram: @hudabeauty

TikTok: @hudabeauty

58. Arishfa Khan

Total Followers: 59.6M

Genre: Lifestyle

Instagram: @arishfakhan138

TikTok: @_arishfakhan_

59. Sommer Ray

Total Followers: 36.7M

Genre: Fitness, Fashion and Lifestyle

Instagram: @sommerray

TikTok: @sommerray

60. Chiara Ferragni

Total Followers: 35.6M

Genre: Fashion and Beauty

Instagram: @chiaraferragni

TikTok: @chiaraferragni

How We Shortlisted These Influencers

There are numerous social media influencers currently, and it might be difficult for you to choose the right person for your brand. But there are three things that you must always look at audience demographics, influencers’ posting rates, and the genre they represent.

Fortunately, we focused on the three elements when shortlisting the influencers. We also thoroughly scanned their profiles to ensure the facts mentioned here are accurate. This should make it easier for you when looking for influencers.

How To Work With Top Social Media Influencers

Here is a list of the different ways of working with social media influencers:

• Nurture a good working relationship with the influencers.
• Set clear guidelines on how you want the campaign to run.
• Inform the influencers about your campaign expectations.
• Provide any relevant information about your brand.
• Be available for consultation and always give feedback.

Summing Up

Social media influencer marketing is the current hotcake in the marketing industry. That is why many companies strive to get a hold of some of the top social media influencers, like the ones discussed in this blog, to endorse their products.

But you can’t just dive in without a strategy – you must comprehend how to find the right influencers for your brand and work with them to market your product.

That’s it for this blog!